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== WR Greens Monthly Meeting ==
; Date: Thursday, 15 February 2018
; Location: Re/Max office, 720 Westmount Road, Kitchener
; Participants: Laurel Russwurm, David Weber, Matt Piggott, Sam Nabi, Zdravko Gunjevic, David Dolson, Trevor (Meyer?), Marcia Fukudome, Teresa Cornwell, Stacey Danckert, Tess McDonald, Nicole (McCallum?), Bob Jonkman

=== Introductions and updates ===
* All ridings represented except Cambridge

==== Kitchener Centre ====
* Mike Schreiner is coming to town on Thursday, 22 March 2018
* Issue Campaign: Affordable Housing
** Door-to-door, postcards
** Solution: "Unlock the existing housing"
*** rent basements
*** tiny houses
*** use existing spaces
** This is more sustainable than new development
** Legislation will require municipalities to conform
** Provincial governments have downloaded housing onto municipalities
** This is a policy that doesn't impose new taxes on residents
** Also, require a minimum percentage of affordable housing in new developments

==== Kitchener--Conestoga ====
* Having the CA and EDA Annual General Meeting on 15 March 2018
** [https://kitcongreens.wordpress.com/2018/02/15/kitchener-conestoga-green-party-agm-15-march-2018/ Meeting notice on KitCon blog]
** Nomination meeting to be held early April, pending approval of date from GPO
* KitCon has only 18 Green Party members in the riding
** Need to make phone calls to supporters, encourage membership

==== Kitchener South -- Hespeler ====
* Got some new volunteers and members
* Campaigning on three issues: People, Jobs, Planet
** Jobs get the most attention
*** Deals with minimum wage issue
*** Green policy is to increase the exemption level for the Employer Health Tax in payroll
*** Bob asks: What about a progressive tax for business? A: Not in GPO policy yet
*** There are grants for business, but small businesses don't have the resources to pursue them
*** There is also the Green Economy to boost jobs

==== Waterloo ====
* The Team: Tammy is Campaign Manager; Marcia is the Fundraising and Events Manager
* What are the issues in Waterloo?
** Housing, Transit, Healthcare
* Waterloo Region-wide issues:
** Housing, small (local) business, school board merger
*** [https://www.thespec.com/opinion-story/7419349-niagara-school-closures-show-need-for-a-single-school-system/ need for a single school system - The Hamilton Spectator] (appeared in TheRecord 12 July 2017)
*** [https://www.therecord.com/opinion-story/7318186-the-elephant-in-the-room-on-school-closures/ The elephant in the room on school closures - TheRecord] (12 May 2017)
*** St. Agatha Catholic school closure in Kitchener--Conestoga?

=== Election Goals ===

==== Before 9 May 2018 ====
* 9 May 2018 is the start of the writ period

* '''Fundraising!'''

* Every volunteer needs a phone call
* Call all Green supporters for a "vote pledge"
** Target Strong Greens
*** eg. Kitchener Centre has 5000 "Strong Greens"
* Every donor nees a phone call '''from the candidate'''
* Events with Mike Schreiner for fundraising
* Text messaging campaign
** Be aware that some people will be turned off by text messages on their phones; may incur SMS costs for recipients
* Segmented Targetting
* Social Media
** Instagram and Snapchat are preferred by young people
** Twitter and Facebook are used primarily by the over-40 crowd

* Earned Media
** The Communications Manager for Mike Schreiner lives in Kitchener
** Get media attention at events, eg. "Housing is important"

* Canvassing
** Every riding should canvass its top 5 polls
** Get new volunteers to work on Mike's campaign for canvass training
*** Peter Vardy is an excellent teacher
*** Bruce Hyer is campaigning in Guelph to get 1000 votes

==== From 9 May to 7 June 2018 ====

* '''Get Mike Schreiner elected!'''
** Stacey Danckert plans to campaign in Guelph every weekend

* Fundraising goals
** Waterloo: $5000 firm, $10,000 stretch
** Tax deductions set by CRA, so they're administered federally
** Donation limits:
*** $1,200 personal donation to the GPO
*** $1,200 personal donation to Constituents Association
*** $1,200 personal donation to the local campaign
**** But candidates can contribute up to $5,000
*** Get 75% back on the first $400 donated, so $400 for the campaign only costs $100

* Get signs up soonest!
** Put them up the day the election is called, 9 May 2018
** When calling supporters ask "Can we put up a sign?"
** What is our goal for signs?
** Is Jesse around? (sign co-ordinator in 2015)
** Keep track of mileage when putting up signs!
*** Donate gas money to the campaign, get re-imbursed

* Other donation issues:
** Supplying food for volunteers after canvassing? Must get a receipt (over $30?)

=== Achieving Goals ===

==== Fundraising ====
* Provincial changes?
** Paid-at-the-door fundraising cannot have the candidate present
** Better to ask for donations
** Cost recovery is OK, but makes the finances complicated, so don't do that
** $20 cash donation is the maximum
** $10+ donations need a receipt

* Local Beer event
** Addresses the barriers to craft breweries selling product

* ION train and Mike Schreiner?
** There are many rules concerning access
** eg. photos at GRT and schools

* Other Fundraising ideas
** Get ideas from other successful campaigns
*** Ottawa, Barrie, Muskoka
** Get monthly donations
** Selling plants
** Canoeing down the Grand River
*** Fun, but not lucrative
*** Maybe in September?
** Donated items and sales?
*** Receipts are needed for portion of payment above fair market value
*** Setting values for auctions is tough, recommend to avoid
*** For any auction/sales event, call Elections Ontario first

==== Other activities ====
* Waterloo is holding a Board Games night
* Ride the transit system, meet people
* Befriend other groups
** Alliance Against Poverty (AAP) is organizing a Free Transit campaign, Bob will be involved
** Berlin Cafe owner Graham Roe
* Tree planting events around Earth Day (21 April 2018)
* Community Gardens?
** They need volunteers
** Meet the Candidate, earned media
** Adopt-A-Garden!
* Maple Syrup Festival
** KitCon looking for a vendor spot; GPO button-making activities
** Get Mike Schreiner in the Celebrity Pancake Flipping Contest
* Make stickers for laptops, bumper stickers
* Province -- Green Belt
** Consultation on 22 February 2018
** [http://www.greenbelt.ca/kitchener_open_house Kitchener Open House - Friends of the Greenbelt Foundation]

* [https://fairdebates.ca/ Fair Debates]
** If Mike Schreiner is in the debates then he gets votes
** Put the https://fairdebates.ca/ links on campaign and CA web sites
** GPO gets per-vote funding, so must be included in debates (otherwise, what are people paying for?)

* Fill seats at local debates early
** Other parties will try to occupy front seats to disrupt other candidates

* Show up at other events rather than organizing your own
** But be sure to have your own fundraising!

* Debate Watching Night
** Everyone gets together to watch the leaders debate
** Builds campaign spirit

* Have shared events when possible
** Share costs
** Each CA organizes one large event
*** Kitchener Centre will take the 22 March 2018 event with Mike Schreiner
*** Kitchener Conestoga will look at getting Mike in the Maple Syrup Festival

==== Advertising ====
* Pre-roll at Princess Theatre ($300?)
* The Record: $1000 for 1/8 page ad (?)
** Lower rates for community papers (Kitchener Post, Wateroo Chronicle)
* Facebook ads? Are they effective?
** Get better analytics on digital advertising
* 570AM: $200/ad?

* Signs from GPO?
** Some will be available
** Target-To-Build ridings will get more support (Kitchener Centre)

==== Getting volunteers ====
* What can they do?
** Create newsletter
** Phone calls from scripts
** Canvassing
** Debate support
** Sign putting up and taking down
* Volunteer coordination will be Region-wide
* Sam Nabi and Julia Gogoleva are the volunteer coordinators
* Volunteer appreciation night?
** Not high on list
** Link what volunteers do to the Big Picture
** Monthly volunteer potlucks
** Get volunteers involved immediately
** Provide training
** Volunteer T-shirts (from GPO?)

==== Campaign Office? ====
* Marcie may look for possible space
* Need to rent at "market value"
* We can give a value-add of cleaning up, painting
* Is the old LCBO office available again?
* The CA files a separate return for expenses like this

=== Event Planning Meeting ===
* Stacey will set up 2 polls:
** Event Planning Date
** Selecting preferred fundraising ideas

Notes taken by Bob Jonkman

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WR Greens Meeting Notes 2018-02-15 - Revision history

BobJonkman: Categorized

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